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Welcome to our world. We would like to tell you a little about ourselves, what we do, and how we look at things. We are a clothing, accessory and bag company based in northern Scandinavia. You could say that we make “streetwear for the woods”. Growing up in the 80´s & 90´s we rode around on skateboards and snowboards, we played music and we explored the outdoors from our backyards and beyond and in 1990 we started our first DIY ventures. And now here we are, three decades later with a "full sett of strings" on our guitar and twenty plus collections in with The Northern Hooligans™ Gear Co.

Northern Hooligans™ brings classic streetwear-inspired pieces to a market where so many brands have either become too minimalistic or too urban to appeal to a customer with roots and / or a heritage outside the larger metropolitan areas. While it’s been natural for us to tap into the Outdoors, as it is our backyard, and then create a line of jackets, pants, tops, headwear, bags and accessories that defines where we come from.

We believe in iconic styles, bold branding and classic color ways. We believe in the great outdoors and we believe that big things can come from small places. We are woodsmen, miners, board riders and bikers. We are descendants of vikings.

Thank you for stopping by. Your support means a lot to us.

We believe that it is hugely important to support the local scene. When we grew up the local shop did not only supply us with products, it was also the place to hang out and meet your friends. So we would greatly appreciate it if you would support one of our local Northern Hooligans™ dealers and help preserve YOUR local scene. If you happen to live too far from one of our dealers or just prefer to shop from the comfort of your own home, workplace or smartphone please visit one of our first rate online dealers.

Thank you!

These are our selected retailers :

APTF WORKSHOP - BOLLNÄS (SWE)

DOCKSTA SKO - DOCKSTA (SWE)

HILLSIDE - FUNÄSDALEN (SWE)

JEANSBOLAGET - HÄRNÖSAND (SWE)

JEANSBOLAGET - VALBO (SWE)

JEANSBOLAGET - SUNDSVALL / BIRSTA (SWE)

JEANSBOLAGET - UMEÅ / AVION (SWE)

JEANSBOLAGET - UMEÅ / UTOPIA (SWE)

JEANSBOLAGET - LULEÅ (SWE)

JEANSBOLAGET - PITEÅ (SWE)

JEANSBOLAGET - KIRUNA (SWE)