Northern Hooligans™ brings a classic streetwear inspired collection to a market where many brands have either become too minimalistic or too urban to appeal to a customer with roots and / or a heritage outside the larger metropolitan areas, even if now residing in one. It’s been natural for us to tap into an outdoors feel as it´s a part of our backyard and translate that into a collection with jackets, pants, tops, headwear, bags and accessories.